Web hosting:
    In very simple terms getting your website on the internet is called web hosting. Every website that you have ever seen, or will ever see is actually stored on a computer somewhere in the world. When you type the address of that website in your browser’s address bar, the website is fetched from that computer to yours. Just like that, your website will be placed on a computer somewhere too. That is known as web hosting.

Web host:
    The company/person who is the owner of the computer where you want your website to be stored or “hosted” is called the web host. It is the web host who offer you packages and take your money and give you hosting and their technical support.

Types Of Web Hosting:
    There are two major types of web hosting. Shared hosting and Dedicated hosting.
        (i).Shared Hosting:
In Shared web hosting, your website is stored on a computer where there are other websites. Means you are sharing a web server with other people like you who have acquired shared hosting.
        (ii).Dedicated Hosting:
In Dedicated  web hosting, you acquire a full web server for your hosting needs. Which means only your website will be hosted on that computer and no one else’s.

Technical Terms You Should Be Aware Of:

Technical Support:
    This is the help and support department of the web hosting company. This is a very important aspect of web hosting and must be fully functional and fast.

Bandwidth:
    This is the amount of data transfer allowed to your website, every month. Usually around 10GB is fine for beginner websites.

Web Space:
    Web space is the amount of space which will be provided to you for your web site. Your web site’s size cannot exceed this given web space limit.

Domain Name:
    Domain name is the word/words which user will enter in the browser to access your website. Domain names are registered separately from the web hosting. Sometimes the web hosts offer to register the domain names too.

Flash:
    Flash is a popular media type mostly used for animations, it is developed by Macromedia. It is commonly used because it requires less space and downloading time with great graphics and animations.

FrontPage:
    A very popular website design and publishing tool (software) developed by Microsoft.

FTP:
    File Transfer Protocol, the means of transferring or “uploading” your website’s files on the web host’s server.

HTML:
    Hyper Text Markup Language, the basic language in which you will write your website and the language in which the client and the server’s browsers communicate.

Shopping Cart:
    A software designed to take orders from your customers on your website and keeps storing them until they want to check out. The software then charges the customer by the designed method e.g. by taking the customer’s credit card number and charging it for the total product’s amount.

CGI:
    Common Gateway Interface, a processing interface. CGI scripts take information from the user and can process it in multiple ways, including storing the information in a database.

MySQL:
    A popular type of database server, very commonly used with PHP.

ASP:
    Active Server Pages, is a scripting language that enables the web designers to design their pages dynamically with databases implementation.

Control Panel/Website Manager:
    A Control Panel/Website Manager is an online piece of software which enables the web hosting users to manage their web content easily and effectively.

Email Forwarding (Email alias):
    Allows the web hosting user to create a number of apparent email addresses on a certain domain, which in reality are only names pointing to just one original and proper email address of your choice e.g. you can make   mike@mywebsite.com,  sales@mywebsite.com and as many as you like. But in reality they would all be pointing to one real email address e.g. mike@someemailservice.com.

SSL:
    Secure Socket Layer, is a protocol designed to provide a secure, encrypted connections like financial transactions on the internet.

Web Statistics:
    A lot of web hosts provide website statistics for free. These are the statistical data of the users who visit your website. By analyzing this data you would get to know how many visitors viewed your website daily, weekly, monthly and yearly. Other useful information to improve the content and design of your website is also included e.g. the operating system on the machine of each user and the type of web browser they are using.

Above is the basic technical terms that you must know before you head off to buy web hosting. With this knowledge now you can make a decision about which features you want and which ones you don’t, for your website.
 

The professionalism you demonstrate personally determines whether or not you have the desired influence on your particular audience. People surfing the web usually judge a site based on how well it has been designed, which is why a professionally created website will always give out positive results, and is often the first step you take towards building a successful online business. Let's use an example about outsourcing a design for a canon mp560 review site.

It isn't enough for a company to simply set up a website – you need a website that is eye-catching and very easy to navigate. If you have one that is all style and no substance, this will be ineffectual for you in the long run. To effectively survive in the market and beat the competition, you need to have a site that contains high quality content, good design that grabs the visitor's attention and has the right level of functionality. The website needs to strike the right balance between presenting the brand image of your company and ensuring that the customers are comfortable using it. It is to your advantage that outsourcing is seeing a great deal of competition these days, especially among the offshore companies that specialize in web design. This means you can get the best deal out of it. Because many of these companies are working to stay in business, they will strive to provide you with everything that you need. You can leverage this simple reality to upgrade your site in terms of content and appearance. Your in house team won't be able to achieve this and give so much quality.

Increased risk management is another advantage that stems from outsourcing your work. There are inherent risks associated with the design process of your site. Your business image will be on the line with your design, so allowing professionals to handle the job means far less risk. Apart from this, you have complete control over the project and you can monitor it from time to time to make sure it is completed in the time period determined by you, in the set budget. You simply wouldn't have the same amount of control over the work being done if you tried to do it in-house. When you know how your project is progressing, you're able to make any changes that don't suit your preferences as they are needed.

Besides outsourcing the web design work, a small business should also consider outsourcing the search engine optimization part of their site. If you want people to find entries for your company in the search engines, you will need to make sure they are able to. Once the web design part is taken care of and everything is in place, you should put your focus on driving more sales/leads for your business. Everyone is looking for cost effective ways to increase marketing and Internet marketing is a great way to reach your target market and connect them with your website.

If you seriously think that you want to have a formidable web presence, you will need a site that sends the right message to your patrons and is designed in order to appeal to them. A critical accomplishment over the longer haul, carving out a share of your niche market and developing a good brand is achieved in large part as a result of your website.

The Internet is growing at a rapid pace, which means as a business, you will be facing a lot of competition. The quality of your website design is very important, as sites that appear amateurish have a hard time competing with more polished ones. The quality and appearance of your website will determine the number of prospective buyers who visit and how it fares against other sites in your niche. By outsourcing web design to a company that specializes in this task, you can be sure of getting a good quality work done that will impress your prospects. This means that you will not only have a better competitive advantage but also a stronger brand image in the eyes of your target audience. Some people put up websites that have little thought or effort behind them, but this has a damaging affect on how their prospects perceive them when they visit the site. Since your website is not something you can afford to skimp on, it's only logical to outsource this task to the kind of company that can best handle it.

One of your most valuable resources as an internet marketer is time. Outsourcing your design work to a professional service can help in faster execution. You want to have the reputation of someone who meets your deadlines and always has time for more business. There is absolutely no room for slow execution on the web with the competition being so high.

Another advantage of outsourcing is that a reputed web design service has all the required resources at their expense to give you a good result. After years of working in this field, these agencies know how to balance skill and experience to create the memorable web presence you're seeking for your online company.

Smaller firms simply do not have the capacity to purchase and continually update the equipment and designer education neccessary to do quality work. Because of this, it makes far more sense for a small company to choose to outsource instead of endeavoring to produce this personally. The Internet works 7 times faster than the real world, which is why it's important to develop a professional site that gives you a competitive advantage over the others. In short, outsourcing your web design needs to the right professional makes good business sense. Your website represents your company and your company represents you. If you're serious about your business success then it makes sense to present the world with the most professional image for your business as you can.

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Bad Move 1: Build the site using a frameset.

Framesets may save designers time but are bad news for search engines. They can struggle to follow links into the web site or read text on the page unless you use a no frames tag effectively. In addition to this, if an engine does keep a cache of a site with frames it will often pick up the individual frames/ pages and not the complete frameset. The downside of this is that you may lose your navigation for many of your pages, which is likely to turn visitors off. Whilst one or two partial fixes to framesets are out there, it's still no wonder that many web site promoters still cry "Please No Frames".

Bad Move 2: Build the site purely in flash.

Flash intros and web sites can be visually sensational, but at the same time they can be rather limiting when it comes to search engines. If your main site is all one flash site it will typically play in just one html page. Some search engines simply can't read Flash and so your web site to them is just one comparatively empty HTML page. If your competitors web site has 15 or 20 pages in HTML talking about their goods and services then they will have a big advantage on you. If you must have a Flash site for graphical reasons then it would be wise to budget for a separate HTML web site to have along side the Flash so your site content can be read and indexed by search engines.

Bad Move 3: Decide that graphics are more crucial than words

Be careful. As great as some images can be, try not to let designers convince you that you don't need copy on your web site or that a few lines is enough. Only very occasionally is there ever an excuse to fill your web site with graphics at the expense of text. If the graphics look great, then match them with great copy. Sales copy is crucial to tell your audience why your goods and services are important. Search engines also like to index plenty of useful copy too. 250-500 words is a sensible starting guide for most pages. Text copy is important and will always be so make sure web site has some!

Bad Move 4: Leaving out the Meta tags

This is a bad move as Meta Tags are important to search engines. Clear and concise title tags should be written for every page reflecting what it contains. Avoid writing things like 'Home' or 'welcome' as it's fairly meaningless. If you page is selling blue widgets then get 'blue widgets' in the title and keep the title to 10 words or less.

In addition to this produce a well-written objective Meta description for each page, and list your Meta Keywords. These keywords should also reflect the content on your web page. Leaving these 3 things out, or doing them badly can be disastrous. The impact of Meta tags on rankings may vary from engine to engine, but without them your pages could be ignored. Most HTML editors allow you to easily insert Meta Tags into your web page and it only takes a few moments to add to a page. So there are no excuses. Make sure you have good Title tags, Meta Description and Meta Keyword tags on your pages today!

Bad Move 5: Use lots of JavaScript

Search engines have a few problems understanding JavaScript in pages. At the best of time they struggle with it, at worst they may even ignore it. On its own, it can be an unreliable way to make web site navigation. If you must use JavaScript for your navigation make sure you have some alternative ways to get to pages by using HTML text links at the bottom of the page. If you have a large amount of JavaScript think about linking to it as a separate JavaScript file.

Bad Move 6: Don't have sites linking to yours

The key to good Search Engine Optimization (SEO) and subsequently good ranking, is link building. Unless you want your web site hidden from the outside world you want to be found right? Well search engines ideally find a new web site by following a link from another site. This happens when people link to you and this kind of underpins the Internet. By having sites link to you search engine crawlers will find your web site and you never need to submit your web site to the likes of Google. It is still the case that web sites that rank highly on Google and Yahoo for relatively competitive key phrases often have scores if not hundreds of web sites linking to them. So "think links" and be sure to get your site listed in some quality web directories as part of the process.

Bad Move 7: Concentrate on submitting your web site to thousands of search engines and forget the ones that matter

Now and then you will see some companies attempting to promote this idea – often by using Bad Move 8! It is true that there are thousands of search engines but the highest volume of traffic comes from less than 10 major search engines. The logic of "If I get one hit a day off each of the 1000 mini search engines I'll get a 1000 visitors a day" unfortunately in practice does not ring true. It is a fact that a huge volume of search engine traffic comes from a small handful of search engine: most notably the Google, Yahoo and Msn.

Bad Move 8: Using unsolicited/ Spam email

This may seem obvious that this is not the best way to promote your business but is always worth stating. If you're in any doubt simply ask yourself: "Do I like getting Spam emails?" It's common sense to avoid using techniques that mark people or damage your brand. Using unsolicited email campaigns could result in complaints and at worst your ISP could ban you. If you want a successful email campaign it is advisable to target genuine opted in newsletter subscribers and to always offer an opt-out button in every email.

A program called browser is used to view the documents. It is not a programming language even though it is termed as a language. The basic element of a Hyper Text Markup Language is page and therefore any document on the web page is in ASCII text.

HTML uses tags and it is represented by angle brackets. All the code is written in between these brackets. Any text which is contained by angle brackets is considered as an HTML tag by the browser and interpreted accordingly. This code can be text, any address, and it supports different type of image formats.

Since HTML uses ASCII text, the web documents are delivered over the network such that they are not platform dependent. Hence only a web browser is required which can interpret HTML files irrespective of whether it is running on a machine using windows or UNIX or Macintosh or any other operating system or hardware platform. We can use any browser from Internet Explorer to Mozilla fire fox.

Web pages for professional web design can be easily created using any simple text editor. In Windows 95 one can use notepad or WordPad. All HTML files are plain ASCII text files with .html extension. Web browsers used to view the files are internet explorer or Netscape navigator or Netscape communicator. The first HTML tags that are used are document tags. These tags are required for every HTML page that is created in professional web design. Different parts of the document are defined by them. An HTML document has two distinct parts namely a head and a body. The head of the HTML document contains the title of the page and other commands. To create the head portion of HTML document and to give the document a title specific text is entered into the text editor.

This tells a web browser that information should be included in head portion of the document and by what name should it call the document in the title bar of the browser window. Most of the work is done inside body. The text is entered here; headlines and graphics are also part of body section. Between these two tags one has to enter the rest of the text and graphics for professional web designs.

In order that all web browsers recognize that this is an HTML document one needs to add some tags on either side of the head and body tags which we have created.

By: Kyle Newton
Article Source: http://www.articleinfo.org