To keep your knuckles from turning too white, I'd like to make a suggestion for eliminating an unnecessary expense: Fire your webmaster.

A webmaster unnecessary? Could it be?

In the olden days, when you wanted a website you hired a web guy (and it was typically a guy), who built and stored everything on his own individual computer using internet marketing tools. The problem with this was that everything was attached to a particular computer and a particular webmaster. If you wanted to make changes, you needed to work through your webmaster — who, for some reason or other, usually wasn't available when you needed him. You wanted to hold a holiday sale, for instance, but he didn't work around the holidays…you get my drift. This led to a lot of frustration, which in many cases continues to this day.

Now, though, instead of frustrated waiting, there is a whole new option. It is entirely possible to get a website up quickly, or convert an existing one, and make changes as needed — without a webmaster. Using a program called WordPress, you can make your site live on the internet, which allows it to be completely accessible.

What do I mean by completely accessible? Here's an example: I have a desktop computer at home and two laptops in my office. With the administrative, password-protected login, my staff and I can create pages or make changes, anytime or anywhere we choose. We can use a PC or a Mac. We can add pictures, or even cut and paste straight from MS Word. It's simple, effective and economical.

As a business owner, your website may be like a brochure, used for informational purposes, or it may be a direct sales internet marketing tools. Whatever your trade, draw from many different technologies to help you focus and create the website you envision.

Using WordPress, you can:

• Create your website/blog without a webmaster
• Build your list by adding email marketing to your website
• Sell your products on your website
• Add detailed statistics and tracking to your website
• Add audio to your website without the need for an audio service
• Add videos to your website
• Add PDFs to your website
• Password protect pages on your website
• Create separate logins for your assistants
• Put up your own banner ads on your website

Web hosting:
    In very simple terms getting your website on the internet is called web hosting. Every website that you have ever seen, or will ever see is actually stored on a computer somewhere in the world. When you type the address of that website in your browser’s address bar, the website is fetched from that computer to yours. Just like that, your website will be placed on a computer somewhere too. That is known as web hosting.

Web host:
    The company/person who is the owner of the computer where you want your website to be stored or “hosted” is called the web host. It is the web host who offer you packages and take your money and give you hosting and their technical support.

Types Of Web Hosting:
    There are two major types of web hosting. Shared hosting and Dedicated hosting.
        (i).Shared Hosting:
In Shared web hosting, your website is stored on a computer where there are other websites. Means you are sharing a web server with other people like you who have acquired shared hosting.
        (ii).Dedicated Hosting:
In Dedicated  web hosting, you acquire a full web server for your hosting needs. Which means only your website will be hosted on that computer and no one else’s.

Technical Terms You Should Be Aware Of:

Technical Support:
    This is the help and support department of the web hosting company. This is a very important aspect of web hosting and must be fully functional and fast.

Bandwidth:
    This is the amount of data transfer allowed to your website, every month. Usually around 10GB is fine for beginner websites.

Web Space:
    Web space is the amount of space which will be provided to you for your web site. Your web site’s size cannot exceed this given web space limit.

Domain Name:
    Domain name is the word/words which user will enter in the browser to access your website. Domain names are registered separately from the web hosting. Sometimes the web hosts offer to register the domain names too.

Flash:
    Flash is a popular media type mostly used for animations, it is developed by Macromedia. It is commonly used because it requires less space and downloading time with great graphics and animations.

FrontPage:
    A very popular website design and publishing tool (software) developed by Microsoft.

FTP:
    File Transfer Protocol, the means of transferring or “uploading” your website’s files on the web host’s server.

HTML:
    Hyper Text Markup Language, the basic language in which you will write your website and the language in which the client and the server’s browsers communicate.

Shopping Cart:
    A software designed to take orders from your customers on your website and keeps storing them until they want to check out. The software then charges the customer by the designed method e.g. by taking the customer’s credit card number and charging it for the total product’s amount.

CGI:
    Common Gateway Interface, a processing interface. CGI scripts take information from the user and can process it in multiple ways, including storing the information in a database.

MySQL:
    A popular type of database server, very commonly used with PHP.

ASP:
    Active Server Pages, is a scripting language that enables the web designers to design their pages dynamically with databases implementation.

Control Panel/Website Manager:
    A Control Panel/Website Manager is an online piece of software which enables the web hosting users to manage their web content easily and effectively.

Email Forwarding (Email alias):
    Allows the web hosting user to create a number of apparent email addresses on a certain domain, which in reality are only names pointing to just one original and proper email address of your choice e.g. you can make   mike@mywebsite.com,  sales@mywebsite.com and as many as you like. But in reality they would all be pointing to one real email address e.g. mike@someemailservice.com.

SSL:
    Secure Socket Layer, is a protocol designed to provide a secure, encrypted connections like financial transactions on the internet.

Web Statistics:
    A lot of web hosts provide website statistics for free. These are the statistical data of the users who visit your website. By analyzing this data you would get to know how many visitors viewed your website daily, weekly, monthly and yearly. Other useful information to improve the content and design of your website is also included e.g. the operating system on the machine of each user and the type of web browser they are using.

Above is the basic technical terms that you must know before you head off to buy web hosting. With this knowledge now you can make a decision about which features you want and which ones you don’t, for your website.
 

What you need to do is to research low-competition keywords or what is called "long tail" keywords in order to maximize your results. For example, building a website around 'online games' isn't going to get you anywhere, simply because that keyword has too much competition already.

Your goal is to reach out and target a smaller, more focused audience by using more specific key phrases such as "online word puzzle games" which will get you a higher search engine ranking.

The idea here is to target a very narrow niche (such as online games). Even though there will probably be a lot of people who'll search for longer keywords, you will still end up having a lot less competition when your goal is to make the first page on Google.

This technique of focusing in through the use of specific keywords and phrases is called "niche marketing," and is a great way to increase your traffic and online success. Since web pages' advertising for that niche is far more concentrated, this proves to be another great reason for utilizing small niche keywords. The more targeted your audience for your site's specific niche, the better the conversion ratio will be for the visitors that click on your ads and come to your site.

One of the best ways for you to start building these targeted niche websites is finding a good keyword research tool for yourself. Once you discover a set of solid long tail keywords that are relevant to your niche, you will be able to attract quality traffic to your site. If you go about this the right way, this method makes it a lot easier to generate traffic as well as earning a lot of money for you.

Let's start at the beginning.  A, What You See Is What You Get, (WYSIWYG) html editor is software that turns standard word documents into properly coded html.  The coded html is then ready to be, file transfer protocol, (FTP) up to your server to be displayed on a website. 

This software is very popular because you don't have to learn html code at all.  In fact it is so popular that the number of html code monkeys, (People who actually know html coding) is decreasing.  Also it allows average people to become webmasters, I use that term loosely, to build websites very easily.

With a WYSIWYG editor basically if you can use MS word well you can build websites.  The software allows you to integrate graphics, web forms, site maps and much more with just a click of the mouse.  I in fact use an html editor and it changed everything in my business for me.

I can now register a domain name and build a website and have it up on the web in a week.  Now, large content sights take longer and require more time but the software lets you build a large a content sight as you want.  Some of the html editors on the market actually have page duplication wizards.  This lets you build html coded web pages a dozen or more at a time if you want.

Your starting to get the idea an what a WYSIWYG html editor can do.  Here is why they are also important.  They allow you to build unique websites and web pages.  Unique websites are very important if you want to have your website listed high on the search engines. 

Google and other large search engines like to see unique or different content.  If you are using a template there could be a thousand other people with the same coding and only slightly different content.  You are going to have a tough time getting your website listed high in the search engines listings.

In addition, a lot of the templates require you to host with the website template provider.  If they ever go out of business, so do you. Be careful if you are using this type of arrangement.

When you are looking for the html software you need to find out if it is what I call fully functional. Fully functional means it will have lots of features that help you to build your website to be optimized for the search engines.  Look for the following features.

Integrated FTP, RSS Feed, Site Search, Mobile Site Search, Multi Page Creation, CSS, PHP, Web Forms, Redirect Pages, Link Lists, Siloing, Pop Ups, XML Syndication, Search Engine Site Maps, Site Clean Up to just name a few.

The  best html WYSIWYG editing software has all of this and more. In your search find out what features the software has.  Do your research because having the best software and one that is only half as good will make all the difference.  I can't stress enough that there is a huge difference in the market place.

One last tip, the best is not the most expensive!

Large companies do not have a monopoly on classy logos, as most companies are now addressing this issue early on in their start up organization. Smaller companies can also efficiently utilize a company logo to build up brand recognition with people in the locale. Include it as part of your electronic signature, as part of a telephone book ad, on the side of your company vehicle, letterhead, on the business cards you hand out, and on your website.

Developing the perfect logo is a challenge as it is so important to your company. When it comes to mistakes that are made in designing a logo, you can find an online list of several. Never use clip-art as part of a home made logo. The problem with clip art is the familiarity that most of us have of many different designs. Companies have used that familiar stick-figure guy in some standard clip art databases. This gave the impression that the company did not put forth any effort in designing their logo.

A second common misstep involves the utilization of a logo with only text. You want your logo to be unforgettable, but to use just text, possibly a few monograms, isn't eye catching therefore people won't remember it easily. Although a handful of companies have managed to associate themselves with a text logo, it can be tricky to do it correctly. As a person looking for logo contest sites you should visit that site.

However, at the opposite end of that spectrum is the fact an overdone, complex logo could be a mistake as well. Over complicated logos, such as those with photographs and special effects, are not effective. Be sure that your logo looks attractive when printed in black and white. For more effective use in the yellow pages or a newspaper, a black and white logo is usually preferable, as it turns out. Without your knowing about it, there is a good chance that people will either copy, or fax, or both, pages with your logo on it. Therefore it is very important that you take these things into consideration, and make sure that whatever logo you use is easily converted to black and white without distorting it.

If you can afford it, hiring a professional designer to develop a logo for your company is a good investment. There was a sweepstakes game developed in 2000 that had a graphic designer on the development team who created its logo. The logo created by that designer had all of the right criteria, and it was simple, enjoyable and people remembered it. On top of that, it appears terrific in black and white, and not just in red and green.

Some companies keep a staff of talented graphic designers employed to work on various projects and campaigns. If you are luckily enough to a friend who is also a graphic designer, consider it a blessing! Your logo needs to be developed with a group that includes a designer, so if you have a friend in this field you are ahead of the game. Graphic designers can be found everywhere. All you have to do is Google the term 'logo', then you will see what I'm talking about.

Some web experts say you shouldn't just pick the first couple of names that top the search list. His suggestion is to take your time and locate four or five companies that have portfolios you find you like, and that they fall within your price range. Also consider customer service, the quality of their technical support, their refund and payment policy, the number of revisions you are allowed before they charge you, and what formats they use for the finished piece.

Additionally, there are several marketing consultants and graphic designers listed in the area, and I will always be a supporter for employing local talent whenever possible. Regardless of who you pick to design your logo, you should remember that it constitutes a financial investment in your company. If the logo looks like it was thrown together, that gives a negative impression of the business. If you make a good investment which produces a well-designed logo that will be remembered, you'll be promoting an image of both you and your company that will also be in sync with the company's mission.